Qualitative Research for Election Campaigns

Effective communication strategy—whether for an election campaign or a business—always begins with understanding. CØNNEKT and Minobi conduct qualitative research through focus groups and in-depth interviews to reveal not only what citizens say, but how they think, how they react and what their real intentions are.

A methodical research process

• We define the appropriate sample according to age, social background and location.
• We moderate discussions using purpose-designed questionnaires and behavioural-analysis techniques.
• We observe both verbal and non-verbal communication.

Within one week, we deliver a comprehensive analysis of citizens’ trends, beliefs and attitudes. This insight becomes strategic direction for more targeted and effective campaigns.